Why People Pay $2000 For Handbags

Why People Pay $2000 For Handbags

Have you ever wondered how people are willing to pay $500 for a haircut or $5000 for a suit that looks just like the one that costs $500?

Yeah, it’s usually not the “better material” of the suit.

It’s how it makes you feel. It’s the status that it seemingly gives you. Though it’s not good if your self-worth is tied to material belongings and to the sign you have on your bag, it’s pretty common way of identifying ourselves nowadays.

But what are the lessons here for marketers?

Charles Ngo has written a good post about it.

Read the article here.

You don’t really sell products or services. You sell emotions and feelings.


Related Articles

What Facebook’s New Group Features Means For Community Managers

This post was published on digitalmarketer.com. Link below.   Facebook Groups feature is becoming THE tool for educators, creators and

Why Brand Identity Matters

This blog post was published at tonyrobbins.com. Link below.   All businesses have brand identity, but not all businesses are

Billion Dollar Processes

I want to share a video with you that I consider one of the best business training videos I’ve ever

No comments

Write a comment
No Comments Yet! You can be first to comment this post!

Write a Comment

<