Why People Pay $2000 For Handbags
Have you ever wondered how people are willing to pay $500 for a haircut or $5000 for a suit that looks just like the one that costs $500?
Yeah, it’s usually not the “better material” of the suit.
It’s how it makes you feel. It’s the status that it seemingly gives you. Though it’s not good if your self-worth is tied to material belongings and to the sign you have on your bag, it’s pretty common way of identifying ourselves nowadays.
But what are the lessons here for marketers?
Charles Ngo has written a good post about it.
You don’t really sell products or services. You sell emotions and feelings.
Related Articles
25+ Call To Action Examples: The Good, The Bad, and the Ugly
If you’ve been doing anything in marketing, you know what call to action is. It’s not everything, but it’s super-important
What Facebook’s New Group Features Means For Community Managers
This post was published on digitalmarketer.com. Link below. Facebook Groups feature is becoming THE tool for educators, creators and
30 Conversion-Boosting Lessons
Here’s another excellent article from Neil Patel’s blog. He’s listed out 30 conversion-boosting lessons learned from viewing 18 million ads.
