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100 Million Headlines Analyzed

Headlines – what an important topic that is. I mean, it’s all about attention, right. If you can’t get your reader to click and read your offers or articles, it’s pretty much impossible to make your marketing to work. A

Frank Kern and Dan Kennedy E-factors

admin 18/07/2017

Here’s a video that Frank Kern recently shared to his subscribers. He interviews Dan Kennedy, the master copywriter, and there are SO many valuable insights in the interview. There are two main things that I would like to highlight. First,

Simple Writing System by John Carlton

admin 17/07/2017

What is the “Simple Writing System”? The Simple Writing System (SWS) is an eight-week internet coaching program, created by advertising wizard John Carlton. There are 18 video lessons, coupled with online feedback from coaches that have been trained in teaching

25+ Call To Action Examples: The Good, The Bad, and the Ugly

admin 06/07/2017

If you’ve been doing anything in marketing, you know what call to action is. It’s not everything, but it’s super-important part of your copy and affects your conversions. More conversions more money. For this reason I want to link you