Startups and big cos should approach growth differently

Startups and big cos should approach growth differently

This post was published on andrewchen.co.

When Andrew Chen talks about growth, it pays to listen. He’s the head of growth at Uber. If you don’t know what Uber is, you’ve been living under a rock.

In this video interview, Andrew talks about how your growth strategy changes when you go from small startup to a larger company.

I recently did a video interview on the topic of how your growth strategy changes from being a small startup versus becoming a larger company. It’s hard to compete when you’re launching a new product and you have to think asymmetrically for your growth efforts to work. I walk through each stage, step by step, and talk through some of the strategic dynamics to think about. (Thanks to the Reforge folks for setting this up!)

You can watch the video interview here.

 


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