Simple Writing System by John Carlton

Simple Writing System by John Carlton

What is the “Simple Writing System”?

The Simple Writing System (SWS) is an eight-week internet coaching program, created by advertising wizard John Carlton. There are 18 video lessons, coupled with online feedback from coaches that have been trained in teaching the program. Each student is paired with an instructor for the duration of the process, in small class sizes of about 20 people, providing individual feedback and insights on the student’s progress.

Who is the “Simple Writing System” intended for?

Freelance writers who are looking to upgrade their skills (and their fees). Entrepreneurs and marketers who want to learn to write badass copy to sell their products and services.

John Carlton lays out his 17-step checklist for success, honed over decades of writing top-performing ads for industry gurus such as Jay Abraham, Dan Kennedy, and Gary Halbert. Carlton maintains that following these 17 steps, just as they are taught in the classes, can result in copywriting gold for those who seriously learn and apply them.

This training program provides specific examples and assignments designed to demonstrate and test the writing skills of the students, including how to perform market research, how to develop a profile of a perfect client to pursue, the mentality needed to succeed in the internet sales game, developing your own style and vision, managing clients and “hooking” the sale.

Deliverables: Content, Modules and Goodies Included in the Simple Writing System

Video Discs: John Carlton’s SWS delivers these sessions in the form of 18 DVD discs, containing the video lessons that explain his 17-step system in depth, allowing students to absorb the information in the comfort of their own home. An additional bonus is that the program includes lifetime access to the video programs online, allowing students to review the content from anyplace, on any device.

Personalized Coaching: Also included is an eight-week mentoring program, featuring guest teachers personally trained by John Carlton himself. This provides for the maximum impact from the lessons, with personalized attention that applies the thinking behind the 17 steps directly to the student’s own writing, challenging the student to think about the concepts and absorb them directly into his or her copywriting.

Workbook: The program ships a 300-page SWS notebook that contains every example advertisement used in the lessons, written by John Carlton himself, using and illustrating his 17-step Simple Writing System. This workbook presents all of the notes and comments from every slide presentation used in the classroom courses, videos and mentoring sessions. What this amounts to is a “cheat sheet” that graphically portrays the way each step of the process fits together in depth, with examples. Students are allowed to copy wording and phrases used in the workbook in their own writing.

Advanced lessons: The Simple Writing System continues after completion of the courses, with more advanced self-paced lessons available online, including lessons on how to apply the SWS to social media, YouTube, traditional print advertising, webinars, direct email and more.

Greatest Hits: Some of the faculty from previous iterations of the Simple Writing System have been among the most famous copywriting experts of all time, including names like Kevin Rogers, Harlan Kilstein and Chris Haddad. The SWS now includes a compendium of the best lessons, examples and teaching experiences delivered by this stellar cast for past classes. This means the ability to learn not only from the assigned teacher, but from some of the best teachers, writers and students ever to take the SWS in the past.

Marketing Rebel Insider’s Club: The Simple Writing System also includes a three-month membership to The Marketing Rebel Insider’s Club, an online clearinghouse and meeting place for copywriters venture business owners and marketers. This membership comes with a proven repository of ads, lessons and tips for advertising success. Being a member means the ability to engage with marketing wizards in an informal fashion, on a daily basis, which is a valuable asset to gain insight and advice.

Power Words: John Carlton includes his “Power Words” collection, a report featuring the phrases and specific keywords that have proven to have the most success in his experience in closing a sale and making online conversions. The Power Words report is free to keep no matter if the student decides to return the SWS for a refund or not.

John Carlton’s Simple Writing System Coaching Program delivers a slew of content, personalized coaching from experts, advanced lessons for the future, and access to power players that can make the lessons stick. This is a package that has the potential to completely change the career of copywriters/online entrepreneurs across the industry.

My Comments

If you are really serious about copywriting, then John Carlton’s “Simple Writing System” is something you should check out. He’s been in the game for a long time. The best copywriters, even top dogs like Kevin Rogers, claim that John Carlton is the best there is.

John can be tough on you, but he’ll make you a sales machine. It’s not for the weak.

The best thing about this course is having a coach actually looking at your progress. It means accountability.

But I’ll repeat once more:

You have to have the right mindset. If you’re not ready to bust your ass off, then don’t take this course. You’ll get hammered. Why waste your time and the time of your coach anyway?


1997$ or 6 x 397$

Where Can You Get The Simple Writing System?

Click this link to join Simple Writing System coaching program. In case it’s closed, join the waitlist.


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