Product Launch Formula by Jeff Walker

Product Launch Formula by Jeff Walker

What is the Product Launch Formula?

Product Launch Formula is a launch formula used almost by all top marketers. If you subscribe to some of the top dogs, you’ve probably seen it. It’s widely used because it’s effective. Jeff Walker is known to be the man behind this formula. And his one of the best known gurus of internet marketing.

PLF teaches this launch method. It is an online training course to help both digital marketing beginners and seasoned marketers sell online.

It helps the creators to design their own campaigns, build a list of motivated buyers and shows how to position the product as an unique and beneficial opportunity for those buyers.

It is a powerful course that has brought in huge profits for the students who have implemented the principles. You have to be careful though. The market is pretty used to this type of you have to do it well, i.e use the scarcity the right way (not fake scarcity) and so forth.

That said, there’s a reason why everybody is using PFL for their launches.

It brings in the most cash.

Who is it for?

This course has incredibly useful information for both the total newcomer and the seasoned internet marketer. But it’s not cheap, so I would recommend it to people who already have a product. Or at least a niche.

If you aren’t planning on selling anything after you’ve been through the course, it’s not for you. The knowledge alone does exactly ZERO dollars.

Execution matters.


What’s included in the course? I have listed here the information of the last time PFL was available. There can be and there usually are some minor changes every time the course becomes available. The core modules however are definately the same. Some updates might not be listed here.

An Invitation to PLF Live

Jeff Walker’s events are often incredibly exclusive and expensive. Even though tickets often go for $5,000 up to $25,000, the event is high value. People leave feeling that they received 10x more useful information than what they paid for.

The only way in is if you own the PLF.

Core Training

This section shows you how the course is laid out so you have an idea of what you will learn and when you will learn it. It includes a ton of resources like transcripts, audio, videos, and summaries.

Module 1

The first model provides the main strategies and tactics of launching.

It has 16 videos that can apply to a variety of niches. It also has several exercises to get you implementing the material into your own business.

Module 2

Module 2 has 15 sections that build on what you learned in Module 1. You develop your story and the theme.

Module 3

Module 3 teaches you how to do a Seed and a Quick sell. The Seed is for those who don’t have anything to sell or don’t have a list and the Quick is for those who want money quickly and already have something to sell.

Module 4

One of the largest modules with 19 different sections, Module 4 teaches you how to create the perfect sales letter for your list.

Module 5

This module teaches you how to create content to help prepare and persuade your list to buy. Walker does a deep dive into breaking down the prelaunch into applicable strategies.

Module 6

Module 6 focuses on sales videos and how to apply them to your own sales funnel.

Module 7

This module is a bonus where you learn about the Evergreen launch. It teaches you how to automate the formula for year-round sales, walking you through real life examples.


This marketing course comes with a ton of bonuses.

  • You have a 52-minute video that helps you discover your niche.
  • There’s a bonus on launching your email list that is essentially a full course on developing an email list.
  • There are swipe files for you to see how it has worked in a variety of niches.
  • Case studies show you how real people have applied what they have learned in the course.
  • There is a bonus on creating a book launch that you can sell online or physically
  • And there is even a bonus on product creation

My Comments

Most or even all of the top marketers and course creators are using Jeff Walker’s Product Launch Formula or at least some elements of this to launch their courses. There’s been talk that maybe it’s outdated now and people are sick of the same thing – even reluctant to believe the “fake” scarcity, BUT numbers don’t lie. It works. And it keeps on delivering.

I’ve used some elements of PFL in my own business (I had an online tax course for some markets in Europe) and it’s effective. The formula works – it’s down to your offering, copy and list of buyers to turn it into money.

And my recommendation – make your scarcity real. If the offering is the same every time the enrollment is open and every time you claim it’s the ONLY possibility to get those bonuses…you lose credibility.


1997$ or 6 x 397$ (price may change with future launches)

Where can you get it?

Product Launch Formula Sign-Up

Review 0
Reviewer 4.9
Users (4 votes) 4.6
What people say... Leave your rating
Sort by:

Be the first to leave a review.

User Avatar
{{{ review.rating_title }}}
{{{review.rating_comment | nl2br}}}

Show more
{{ pageNumber+1 }}
Leave your rating

Related Articles

Cardone University by Grant Cardone

What is Grant Cardone’s “Cardone University?” Cardone University is a comprehensive instructional system, composed of an online course and structured

Growthcasts Elite

What is Growthcasts Elite is a 7 – part framework to growth hacking mastery.  For start-ups, growth is everything. You’re

NLP Copywriting Emails

What is NLP Copywriting Emails is a copywriting course from none other than Harlan Kilstein (PhD). Harlan Kilstein is a

No comments

Write a comment
No Comments Yet! You can be first to comment this post!

Write a Comment