Why Brand Identity Matters
This blog post was published at tonyrobbins.com. Link below.
All businesses have brand identity, but not all businesses are aware of that. Not all businesses deliberately build the identity in a way that helps them grow.
John Durham, the CEO of Catalyst SF, talks about brand identity – what it is and why it’s important and where you should start to create an indentity that sets you apart.
JD: You figure out that you want to be in a certain category and you know what type of business you want to establish. Now go look at what else is out there. Look at what other companies in that same category are doing. What are they saying about themselves? What is their look and feel? I always tell clients to “pictures source.” That is, go through magazines and websites and find what they like, what they enjoy and why. Are there certain color schemes? Are there certain logos or slogans? And what do you see that you dislike? This helps you start to capture the tone and feel of your business.
Now that you have the tone and the feel, start to dig a little deeper. Ask yourself what your philosophy is. What do you want your business to be? And how do you go about doing it? This will help you find your voice, and it will enable you to build a quick structure that can start to point you in the right direction towards building your business.
How do you position yourself in the market? What differentiates your brand from competitors and makes you stand out?
Go here and read the full article.
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