Beyond Reason: 8 Subconscious Marketing Techniques to Boost Sales and UX

Beyond Reason: 8 Subconscious Marketing Techniques to Boost Sales and UX

This post was published on conversionxl.com. You’ll find the link to the full article below the post.

I’ve always been fascinated by the subconscious and how it affects our buying decisions. All the emotional and psychological needs we have and how those needs are used in marketing.

Check out this quote from this excellent article I’m about to direct you to:

According to research by Harvard Business School professor Gerald Zaltman, up to 95% of our purchase decisions are directed by subconscious mental processes.

95%! That’s exactly why we need to understand these concepts if we want to improve the lives of our potential clients and customers. If we can’t market and sell, they’ll never buy. It’s a lose-lose situation for both parties.

Here’s more:

Despite this evidence, a majority of marketing efforts still focus on making logical appeals to a rational mind.

This approach leads to a sub-optimal user experience and poor conversion rates because it ignores how the human brain actually works.

So, how do we effectively target the subconscious brain? Well, we first need to understand the nature of subconscious decision making, including the role of emotions and the mechanisms that trigger attention.

Curious?

Close Facebook and other distrations, take 10 minutes and read this awesome blog post now.

 

 


Related Articles

32 Free Online Marketing Classes

Many of you are here to find the best marketing courses and information on the internet. If you’re just starting

25+ Call To Action Examples: The Good, The Bad, and the Ugly

If you’ve been doing anything in marketing, you know what call to action is. It’s not everything, but it’s super-important

How De Beers Created a Multi-Billion Dollar Industry From the Ground Up

Diamond ring is the symbol of love, wealth and commitment. We know they’re overpriced, they lose value as soon as

No comments

Write a comment
No Comments Yet! You can be first to comment this post!

Write a Comment

<