Beyond Reason: 8 Subconscious Marketing Techniques to Boost Sales and UX

09 Jun, 2017 by admin

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This post was published on conversionxl.com. You’ll find the link to the full article below the post.

I’ve always been fascinated by the subconscious and how it affects our buying decisions. All the emotional and psychological needs we have and how those needs are used in marketing.

Check out this quote from this excellent article I’m about to direct you to:

According to research by Harvard Business School professor Gerald Zaltman, up to 95% of our purchase decisions are directed by subconscious mental processes.

95%! That’s exactly why we need to understand these concepts if we want to improve the lives of our potential clients and customers. If we can’t market and sell, they’ll never buy. It’s a lose-lose situation for both parties.

Here’s more:

Despite this evidence, a majority of marketing efforts still focus on making logical appeals to a rational mind.

This approach leads to a sub-optimal user experience and poor conversion rates because it ignores how the human brain actually works.

So, how do we effectively target the subconscious brain? Well, we first need to understand the nature of subconscious decision making, including the role of emotions and the mechanisms that trigger attention.

Curious?

Close Facebook and other distrations, take 10 minutes and read this awesome blog post now.