30 Conversion-Boosting Lessons

30 Conversion-Boosting Lessons

Here’s another excellent article from Neil Patel’s blog.

He’s listed out 30 conversion-boosting lessons learned from viewing 18 million ads.

Yes, 18 million.

I will write those 30 lessons here, but I recommend you to check the original blog post as you can see concrete samples under each lesson. It’s much better and useful reading with samples Neil gives.

Here’s the list:

  1. Be interesting
  2. A/B test your ads
  3. Strategically track your metrics
  4. Start at the end
  5. Make your ad copy consistent
  6. Experiment with keyword match types
  7. Use close variants
  8. Use negative keywords
  9. Make your ad mobile friendly
  10. Segment, segment, segment
  11. Consider adding prices
  12. Use remarketing
  13. Meet ad standards
  14. Mention a benefit and make it big
  15. Make your color scheme intentional
  16. Experiment with placement
  17. Make your Unique Value Proposition crystal clear
  18. Examine your calls-to-action
  19. Color your CTA
  20. Optimize your onsite ads
  21. Take typography into account
  22. Try responsive ads
  23. Use animation
  24. Make sure your ads load quickly
  25. Try increasing the syze of your ad
  26. Think about the paradox of choice
  27. Put your ads on the right sites
  28. Make the ad visually consistent with your brand
  29. Study ads in your niche
  30. Target by income

Link to Neil Patel’s article.


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