30 Conversion-Boosting Lessons

26 Jul, 2017 by admin

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Here’s another excellent article from Neil Patel’s blog.

He’s listed out 30 conversion-boosting lessons learned from viewing 18 million ads.

Yes, 18 million.

I will write those 30 lessons here, but I recommend you to check the original blog post as you can see concrete samples under each lesson. It’s much better and useful reading with samples Neil gives.

Here’s the list:

1. Be interesting
2. A/B test your ads
3. Strategically track your metrics
4. Start at the end
5. Make your ad copy consistent
6. Experiment with keyword match types
7. Use close variants
8. Use negative keywords
9. Make your ad mobile friendly
10. Segment, segment, segment
11. Consider adding prices
12. Use remarketing
13. Meet ad standards
14. Mention a benefit and make it big
15. Make your color scheme intentional
16. Experiment with placement
17. Make your Unique Value Proposition crystal clear
18. Examine your calls-to-action
19. Color your CTA
20. Optimize your onsite ads
21. Take typography into account
22. Try responsive ads
23. Use animation
24. Make sure your ads load quickly
25. Try increasing the syze of your ad
26. Think about the paradox of choice
27. Put your ads on the right sites
28. Make the ad visually consistent with your brand
29. Study ads in your niche
30. Target by income

Link to Neil Patel’s article.

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