30 Conversion-Boosting Lessons

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Here’s another excellent article from Neil Patel’s blog.
He’s listed out 30 conversion-boosting lessons learned from viewing 18 million ads.
Yes, 18 million.
I will write those 30 lessons here, but I recommend you to check the original blog post as you can see concrete samples under each lesson. It’s much better and useful reading with samples Neil gives.
Here’s the list:
- Be interesting
- A/B test your ads
- Strategically track your metrics
- Start at the end
- Make your ad copy consistent
- Experiment with keyword match types
- Use close variants
- Use negative keywords
- Make your ad mobile friendly
- Segment, segment, segment
- Consider adding prices
- Use remarketing
- Meet ad standards
- Mention a benefit and make it big
- Make your color scheme intentional
- Experiment with placement
- Make your Unique Value Proposition crystal clear
- Examine your calls-to-action
- Color your CTA
- Optimize your onsite ads
- Take typography into account
- Try responsive ads
- Use animation
- Make sure your ads load quickly
- Try increasing the syze of your ad
- Think about the paradox of choice
- Put your ads on the right sites
- Make the ad visually consistent with your brand
- Study ads in your niche
- Target by income
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